A motor corporation is born
After the war, the Japanese had a great need for affordable, reliable personal transportation, with a number of firms offering ‘clip-on’ gas-powered engines that could be attached to a bicycle.
Suzuki's first two-wheel effort came in the form of a motorized bicycle called the Power Free. Designed to be inexpensive and simple to build and maintain, the 1952 Power Free featured a 36cc two-stroke engine and an ingenious double sprocket gear system.
The system was so inspired that the patent office of the new Japanese democratic government granted Suzuki a financial subsidy to continue research in motorcycle engineering. And so was born Suzuki Motor Corporation.
Following the success of its first motorcycles, Michio created an even more successful automobile – the 1955 Suzulight – which showcased the company’s penchant for innovation from the beginning.
The Suzulight included front-wheel drive, four-wheel independent suspension and rack-and-pinion steering – features now common on cars produced half a century later.
100 years of excellence
In its 100 year history, Suzuki has developed an outstanding reputation for manufacturing a range of cars, 4WDs, motorcycles and marine products offering excellent value for money and exceptional reliability.
Continually striving to improve the breed through competition motorsport, Suzuki has racked up a string of world titles on two and four wheels and is now one of the ten largest automotive manufacturers on the planet.
Worldwide, Suzuki sells more than two million vehicles a year to surpass the sales of such renowned marques as BMW, Mercedes and Mazda, Suzuki motorcycles are the first choice of almpst 2 million riders every year and the company employs over 50,000 people and creates and distribute products in more than 190 nations.
However, like most great companies, Suzuki’s genesis was humble in both size and operation.
In 1909, Michio Suzuki founded the Suzuki Loom Company in the small seacoast village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan's giant silk industry. Suzuki's only desire was to build better, more user-friendly looms and, for the first 30 years of the company's existence, its focus was on the development and production of these exceptionally complex machines.
Despite the success of his looms, Michio realised his company had to diversify and he began to look at other products. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars.
With the onset of World War II, production plans for Suzuki's new vehicles were temporarily halted when the government declared civilian passenger cars a "non-essential commodity."
Finance & Insurance
Suzuki Automotive Finance
Choosing the right vehicle and finding the right financial package has been made easier with Suzuki Automotive Finance. As you would expect, we have a flexible range of financial products, tailored to make your life easier. Whether you’re a private purchaser or you’re choosing one of our models for business, we have a wide range of flexible finance and lease products. After all, the right car needs the right financial package to complement your lifestyle.